About us

Why we exist

For too long, organizations have relied on occasional seminars, one-off training events, and hope for follow-through. But that model fails: learning fades, accountability falters, and results rarely stick. That’s why we built FUEL. We wanted a system where training isn’t separate from work — where people can grow every single day, practice what they’ve learned, and leaders can see progress in real time.

We bring together microlearning, performance analytics, and world-class coaching to bridge the gap between knowledge and consistent execution.

Why we exist

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Leadership team

Alex Kutsishin

Chief Executive Officer

Todd Duncan

Chairman

Serge Zahniy

Chief Technology Officer

Guiding principles

Accountability

We believe growth only happens when we take ownership — of our habits,  our performance, and our potential. Accountability isn’t pressure. It’s freedom.

Consistency

Transformation doesn’t come from one big seminar. It comes from small actions, done every day. We focus on building momentum, not chasing motivation.

Practice

Knowledge without action is wasted. We design learning that’s active — so skills stick, and change lasts.

Clarity

In a world overloaded with information, clarity is power. We break down complex ideas into practical, usable insights that make sense in the real world.

Accessibility

High-performance training shouldn’t be reserved for executives or elite teams. We believe everyone deserves the tools to grow and succeed.

Process

We take growth seriously, but not ourselves. When learning feels good — when it sparks curiosity, confidence, and energy — that’s when it works best.

After watching the entire course with my team, something remarkable happened. They were inspired, and they went on to come up with 83 ideas on how we can achieve our goals by the end of the year.

Samantha, Regional Manager

I’ll be sharing Mastering the Realtor Consultation with my team at our next branch meeting. I’ve taken lots of notes between that one and Building Trust with a Stranger in 7 Seconds. Really great content!!!!

Karen M., Regional Manager

About us

Why we exist

Why we exist

Leadership team

Guiding principles

Start Performing, Start Growing

Start Performing, Start Growing