The Ultimate Guide to LinkedIn for Sales in 2026
Brynne Tillman
LinkedIn in 2026 is no longer about visibility for visibility’s sake. It is about relevance, relationships, and repeatable conversations that lead to revenue. Buyers are more informed, more distracted, and more resistant to premature sales pressure. That means sellers need a smarter, more human approach.
This guide lays out how LinkedIn actually works for sales today, and how top-performing professionals are using it to build pipeline without being salesy.