In this special edition of Fuel for Thought's $20,000 Keynote -Kathleen Ross, CEO and brand marketing expert, shares her insights on successful brand messaging with host Todd Duncan. She outlines two essential elements for crafting impactful messages to help you understand your target audience and position your brand as part of the conversation already happening in your consumers' minds.
Ross also shares a personal story about the highly successful marketing campaign for lab-grown diamonds, showcasing how a well-executed strategy can resonate with consumers and break down barriers in a traditionally conservative industry. Ross offers valuable insights and walks you through how to shape a brand’s voice for maximum impact. This audio interview includes designated screenshot moments, signaled by a camera sound, so you can capture and reflect on key takeaways.
Kathleen Ross offers valuable insights and walks you through how to shape a brand’s voice for maximum impact.
Speaker bio
Kathleen Ross is a seasoned Chief Marketing Officer with over 15 years of experience in brand building and creative leadership. Certified in AI and a keynote speaker on AI for branding, she has led marketing efforts for major brands like Monat Global and Sugarbear Haircare, driving innovative branding strategies that have earned her accolades, including a Gold Addy Award and a Dieline Award for luxury packaging. Kathleen’s career includes working with iconic brands such as Oscar de la Renta and Vera Wang while leading the marketing team at Modern Luxury and managing the in-house agency for The Richline Group, a Berkshire Hathaway Company.
Beyond her professional achievements, Kathleen is deeply committed to education and philanthropy. She founded Style Your Career™, a company dedicated to educating the next generation of creative leaders, which has evolved from a passion project into a successful seminar series. Kathleen also serves on the See The World Education board and volunteers with Big Brothers Big Sisters of America, reflecting her dedication to making a positive impact both in her industry and her community.
