Step into the world of sales with Jim Cathcart, one of the most awarded motivational speakers and business thinkers of our time. In these bite-sized lessons, he doesn’t hand you a script—he opens the door to understanding what really makes people say yes. With every story and insight, you’ll begin to see how the smallest shift in approach can transform the way others respond to you.
Instead of pushing products, you’ll discover what happens when trust is built, needs are understood, and service takes the lead. From sparking conversations with strangers to turning objections into opportunities, these lessons reveal how great salespeople think, act, and connect. The best part? You’ll start realizing it’s not about closing harder—it’s about becoming the kind of person customers want to buy from.
Jim Cathcart, CSP, CPAE, is a mentor to experts, helping individuals turn their specialized knowledge into powerful, profitable careers. With over 3,500 convention speeches and 26 books, including three international bestsellers, he has captivated audiences worldwide. His TEDx talk has garnered over 2.6 million views, solidifying his status as a global thought leader.
As the founder of the Cathcart Institute, Jim has trained hundreds of thousands across 3,000 organizations globally. He pioneered the concept of “Relationship Selling” and authored The Acorn Principle, transforming approaches to sales and personal growth. Inducted into both the Speaker Hall of Fame and the Sales & Marketing Hall of Fame in London, Jim continues to inspire professionals across various industries, driving transformation and success.
