Bestselling author Jim Cathcart delivers powerful one-minute lessons in what truly drives human behavior. Whether you want to strengthen your relationships, become a better communicator, or better understand yourself, this course gives you the insight you need to level up. Jim unpacks the seven core human values and shows how understanding them can help you connect more deeply, lead more effectively, and live with greater clarity. With decades of experience and real-world stories that stick, Jim makes complex ideas simple and actionable. Get ready to see people differently, and get better results in every part of your life.
Jim Cathcart, CSP, CPAE, is a mentor to experts, helping individuals turn their specialized knowledge into powerful, profitable careers. With over 3,500 convention speeches and 26 books, including three international bestsellers, he has captivated audiences worldwide. His TEDx talk has garnered over 2.6 million views, solidifying his status as a global thought leader.
As the founder of the Cathcart Institute, Jim has trained hundreds of thousands across 3,000 organizations globally. He pioneered the concept of “Relationship Selling” and authored The Acorn Principle, transforming approaches to sales and personal growth. Inducted into both the Speaker Hall of Fame and the Sales & Marketing Hall of Fame in London, Jim continues to inspire professionals across various industries, driving transformation and success.
